Today we think about wedding dresses and immediately white gowns pop into our minds.
Decorated A-lines, spreading ball gowns, mermaid skirts, open necklines and open backs with illusion V-neck cuts…

But…this was not always the case. The wedding dress has a rich history and differs from culture to culture. The evolution of the wedding dress is one interesting topic and we thought we share our view on it.

Well, before the 19th-century women used to wear anything but white dress for the big day. Obviously, they would select their best dress and outfit for the ceremony but white was not trendy among brides.

Can you imagine a green wedding dress? Even today if you go for a non-white gown you are considered a hippie. Take a look at these picture below which depicts the Italian merchant Giovanni di Nicolao Arnolfini and his wife. (Painted by Jan van Eyck).

Van_Eyck_-_Arnolfini_Portrait

Western world wedding dresses

vintage wedding dress

During the 15th and 16th centuries, the style did not change much. Although, white and shades of white started to become more and more popular among rich people.The real turning point was 1840 when Queen Victoria married her husband, Albert of Saxe-Coburg. She wore a white satin dress with a lace veil. She decided that white was the perfect color for her status and hue. After her showing, a trend started. More women mimicked the choice of the queen. Throughout the 20th century, this trend dominated and even today white wedding dress dominates in European and North American cultures. 75% of the wedding dresses are still white today.

Eastern Culture wedding dresses

asianwedding dress

In most Eastern cultures such as China and India red is the predominant color. This color represents good luck and auspiciousness. However, the white wedding dress started to win some of the market as modern women opt for more Western styles. In present-day India still, the red sari wedding dresses are the most popular ones.

Middle Eastern wedding dresses

3790- size 20

Geographically the gulf sits right in the middle of this “cultural clash”. The UAE (United Arab Emirates) and the GCC (Gulf Cooperation Council) market is dominated by the western styles of white but the influence from Asian couture has its manifestations.

All in all, the contemporary market is dominated by white sleeveless and strapless dresses. These are easier to adapt and alternate to the bride’s requirements.
Although, celebrities and A-list actresses try to break the pattern opt for more extreme colors the trend continues.


What do you think who/what will change this trend?